Brain principles

Using brain principle to your advantage

Our brain functions on a set of principles, which we can use to our advantage.
Watch this video to see how the brain manages the flow of attention by balancing 3 needs:

How the principles work?

Need 1. Keep the information in mind –
Holding onto the information

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The brain holds onto the information in its working memory or mental backyard.

Need 2. Routinely updates the contents of awareness –
Updating awareness

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The brain has a built-in desire for stimulation.

Need 3. The brain has a built-in desire for stimulation –
Seeking stimulation

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If the stream of stimulation decreases, then the brain will seek stimulation by wondering around. Your audience will lose interest.


The practical neuroscience of Buddha,s Brain Chapter 11 Authors: R. Hanson, PH.D. with R. Mendius. MD

Attention is like a spotlight, and what it illuminates streams into your mind and shapes your brain. By using brain-friendly communications you are helping your audience to stay alert, learn and retain more information and develop their capacity.

Brain-friendly communications allow you to design your communications to appeal to the majority of people in your audience.

Principles in video

Michel Dupont - March 2012